Usain Bolt, the world’s fastest athlete, has filed to trademark a design that features his characteristic winning celebration position. Last Monday, the retired Jamaican sprinter filled out an application and sent it to the US.

As he frequently struck the posture after winning gold medals and setting world records, he became well-known for the pose, in which he leans back and gestures to the sky.

The US Patent and Trademark Office reports that Mr. Bolt submitted his trademark application on August 17. The logo shows the silhouette of a man in a recognizable stance, with one arm lifted and pointing skyward and the other bent and pointing to the head.”

Why this matter?
Given that Bolt has stopped competing in races, it makes reasonable that he would want to grow his commercial empire, according to Josh Gerben, a trademark attorney in Washington, DC, who spoke to the BBC.

“The world recognizes his silhouette in his victory pose. With this trademark registration, he would be able to sell the products named in the application himself or provide other parties a license to use the trademark, according to Mr. Gerben.

In accordance with US law, Mr. Bolt’s application to register a comparable trademark 12 years ago has subsequently expired.

What else

  • He plans to use the image on products including clothing, jewelry, and shoes as well as on establishments like restaurants and sports bars, according to the application.
  • At the 2017 World Championships in London, the eight-time Olympic gold medalist announced his retirement from the sport.
  • Being the fastest man in history, Mr. Bolt still retains the 100- and 200-meter world records.
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